W Advisory · Houston
Double W: Win-Win.
Building win-win solutions for complex transactions.
W Advisory stands out for its ability to originate and structure high-value, off-market transactions. We look where others are not looking, finding opportunities beyond competitive auctions. We also connect investors and operators with partners for long-term growth. Many transactions that fit on paper still prove difficult to close, because success depends on aligning culture, communication, and pace. We bridge those differences to build lasting consensus.
Cross-border
Cross-border transactions face distance, time zones, and differing business practices. Often the deeper challenge is that each side carries a different picture of how the market works. In North America, a natural gas molecule may change hands many times in a single day; in regulated markets, it moves point to point, from one seller to one buyer. Concepts basic in one country may have no equivalent, or even a word, in another. We bridge that gap, building shared understanding even with the most sophisticated counterparties, so each side can see the deal as the other does.
Cross-cultural
Every culture builds trust differently, and culture isn't limited to countries. Traders and investors, equity and debt providers, operators and financiers, each speak their own language. In some regions, counterparties invest in dinners and personal relationships before discussing business; in North America, getting quickly to commercial terms is itself a sign of good faith. We prepare both sides, translating between their vocabularies and expectations, so they find a shared rhythm that advances the deal.
Cross-commodity
The same commodity can look entirely different depending on who holds the lens. Natural gas and LNG are chemically identical, yet one trades in domestic markets and the other internationally, with different pricing. An upstream operator, a physical trader, and a financial trader may all deal in natural gas, but view it differently, with different risk and return expectations. We bring these lenses together, so parties who share a commodity can also share a view of its value.
About
W Advisory is led by Habib Yunus, CPA. Over more than 20 years, Habib has worked both sides of the table and both sides of the border: originating deals in the United States for Japanese companies, and advising on M&A in Japan for US investors. He has also served as a public company CFO and as a corporate development advisor to companies including ITOCHU, Toyota Tsusho, and Shinsei Bank.
More on LinkedIn →Selected writing
- An Introduction to Volumetric Production PaymentsHow VPPs let producers raise capital against future output.
- An Introduction to Net Profits InterestsA share of profits without the operating burden.
- An Introduction to Overriding Royalty InterestsCost-free revenue interests and how they are structured.
- An Introduction to Working InterestsWhat owning a working interest means in practice.